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Research reports

Qualitative research into Aquascutum

This report is based upon one group discussionamongst nine buyers of expensive men's clothes, including four buyers of Aquascutum. The group took place on the 15th of May 1979, andalthough it lasted a long time, it is still anextremely limited...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into Aquascutum. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-aquascutum


Research papers

How others see us

This paper presents the results of a European study which examined the attitudes of the professional and managerial social classes in Belgium, France, Great Britain, The Netherlands and West Germany towards the image of countries and companies...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Robert M. Worcester
March 1, 1979
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Citation

Worcester, R. M. (1979a, March 01). How others see us. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-others-see-us


Research papers

Well, what can we learn from each other?

The intent of this paper is to explore the differences between the U.S. and Europe in terms of the level of research sophistication the use of specific methodologies, the attitudes of researchers in terms of their general orientation and working...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Richard S. Halpern
March 1, 1979
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Citation

Halpern, R. S. (1979a, March 01). Well, what can we learn from each other?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/well-what-can-we-learn-from-each-other-


Research papers

Changes in the GP environment and its effects on promotion and market research

This paper sets out to explore the task elements and related time spending of a General Practitioners (GPs) working day and attempts to measure how, if at all, these are changing from year to year. The results are analysed with particular reference...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Richard Gilmore
February 1, 1979
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Citation

Gilmore, R. (1979a, February 01). Changes in the GP environment and its effects on promotion and market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/changes-in-the-gp-environment-and-its-effects-on-promotion-and-market-research


Research papers

The multinational pharmaceutical industry until 1990

This paper describes the research methodology used in a long range qualitative forecast of the future of the multinational pharmaceutical industry and same of the problems associated with qualitative international futures studies. The results of this...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Barrie James
February 1, 1979
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Citation

James, B. (1979a, February 01). The multinational pharmaceutical industry until 1990. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-multinational-pharmaceutical-industry-until-1990


Research reports

Qualitative research for creative development of a national girobank symbol

National Girobank is in some doubt as to the continuedefficacy of the existing logo- 'G' - of NationalGiro in terms of impact and memorability and itscommunications. In the light of the change in name of the organizationfrom National Giro to National...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
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Citation

, C. (1978a, November 01). Qualitative research for creative development of a national girobank symbol. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-for-creative-development-of-a-national-girobank-symbol


Research papers

Experiences with two types of scales for measuring attitudes in children's market research

Two test methods for measuring attitudes will be presented after a brief survey of the methodological situation in children's market research, followed by a description of their means of application and the inherent problems.

Catalogue: Seminar 1978: Researching Children
Author: Eberhardi Lebender
October 1, 1978
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Citation

Lebender, E. (1978a, October 01). Experiences with two types of scales for measuring attitudes in children's market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/experiences-with-two-types-of-scales-for-measuring-attitudes-in-children-s-market-research


Research papers

Children in Germany

This paper deals with the attitudes and consumer habits of children aged from 12 to 14 years. The data were taken from a study 1) carried out in 1977 by 10 magazine publishing houses in West Germany. The sample consisted of 3000 subjects aged from 12...

Catalogue: Seminar 1978: Researching Children
Author: Wolfgang Machnik
October 1, 1978
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Citation

Machnik, W. (1978a, October 01). Children in Germany . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/children-in-germany-


Research papers

Transforming poster sites into a measurable advertising medium

The results of the poster research described in this paper have been important in helping Australian marketing and media managers judge the cost-effectiveness of outdoor advertising campaigns, where formerly, they lacked the necessary information....

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: David T. Bottomley
September 1, 1978
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Citation

Bottomley, D. T. (1978a, September 01). Transforming poster sites into a measurable advertising medium. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/transforming-poster-sites-into-a-measurable-advertising-medium